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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Unwrapped: Christmas Shopping Habits 2019

Online Trends

By Mercedes Lois GleesonDec 20 2019

...Our mobile survey around Christmas shopping reveals the vast array of approaches to gift buying...

blog article

Five Reasons Why Brands Need To Invest In a Logo Recognition Tool

Marketing

By Gemma JoyceJun 29 2017

...nd photographs of your logo that have been posted online and begin to quantify how successful each event is. 4. Logo recognition for customer services 3.2 billion images are shared online each day and within those mentions millions contain brand-related content with meaning attached. There’s nothing...

blog article

React: Social Media Reacts to E3 2016

Online Trends

By Gemma JoyceJun 15 2016

...g one woman’s screaming reaction to Elder Scrolls Online were reaching their peak. I join everybody else on Twitter in acknowledging that one woman screaming for Elder Scrolls Online like it’s the new Beatles. #E32016#BE3 — Jim Sterling (@JimSterling) June 13, 2016 That lady really loves her some Eld...

blog article

Durrants invests in Brandwatch

News

By Giles PalmerNov 22 2010

...luation company to track brands and conversations online and offer an enhanced social media service. “There is a baffling amount of choice for PRs when it comes to tracking brand or client conversations online and our own research tells us that most PRs find social media monitoring one of their bigge...

blog article

5 Tips on Scaling Customer Experience To Win and Nurture Customers

Marketing

By Pius BoachieJun 19 2017

...re leads than those who don’t. 81 percent of U.S. online consumers trust information and advice from blogs. Companies that blog have 97 percent more inbound links. 61 percent of U.S. online consumers have made a purchase based on recommendations from a blog. 60 percent of consumers feel more positive...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.